What is the goal of starting business...
That was the topic of today's discussion club (it was 3rd release of our educational project aimed at deepening our knowledge around enterpreneurship and changing some attitudes toward it using such tool as discussions).
Many of you've already heard that 97% of new enterprizes die the first 3 years and only 3% of them contninue their life. There many explanations why it is hapenning... Today I've heard another one and it is the goal of creation of those enterprizes. And for many of them the goal is wrong. It can be make money, get some attributes, realize your dream and so on.
Dima Melnik (our expert for today) thinks that business should be created with goal of future selling...
In general the idea is next: when somebody wants to buy business he will check and recheck everything before doing it because purchaser must be sure that every information is correct and that business is what it is declared to be. And buyer to be sutisfied and willing to buy your business it should be ideal and it should be autonomy system where you can change any part of it and it will stay the same.
Let me explain the idea about changing any part. Really often business is working because of some starts (people) which are key person and part of that system and when the person leaves whole system is going to fall down. It can be welknown person in certain circles, it can be really good professional in something, it can be very energetic person... And usually it is the director (owner) who makes the whole system to work and give money and without this person your business is not going to work.
So, the idea is that your business should be system where every element is replacable! That was another challenge of worldview for me. And it can seems a little bit contrary to principle that our people is our main active. But it doesn't...
Just try to think about it...
That's all for now...
Posted by Виталий Дрозд at 10:22 PM